Personas

Personas: What are Personas?
Personas are a well-recognised technique for better understanding your customers and are a composite of your typical customer’s shared traits. Think stereo...
Tue, 16 Aug, 2022 at 4:09 PM
Personas: How to create a Persona
Watch our video guide or read through our step-by-step guide to creating personas: 1) Click on my personas > manage personas in the left hand na...
Tue, 16 Aug, 2022 at 3:59 PM
Personas: How to persona-lise® a landing page or email campaign
Content will always default to Persona X however each section within your landing page or email can be persona-lised® to target each of the personas that yo...
Tue, 16 Aug, 2022 at 4:10 PM
Personas: The difference between Persona-lisation® and Personalisation?
They may share all the same letters but they are definitely not the same thing; let me explain. Personas are a subjective grouping used to give a "...
Tue, 16 Aug, 2022 at 4:11 PM
Personas: Previewing personalised and Persona-lised® content
You can preview persona-lised® content in your emails and landing pages within Kulea and in your web browser. See films and a step by step guide below  ...
Tue, 16 Aug, 2022 at 4:21 PM