Using Personas

What's the difference between Persona-lisation and Personalisation?
They may share all the same letters but they are definitely not the same thing; let me explain. Personas are a subjective grouping used to give a "...
Tue, 18 Sep, 2018 at 11:47 AM
How to persona-lise a landing page or email campaign
Content will always default to Persona X however each section within your landing page or email can be persona-lised to target each persona(s) that you'...
Tue, 18 Sep, 2018 at 2:22 PM
How to personalise an email or landing page
To add personalised content to any of the content areas, simply click  + CRM field; select the CRM field you want to add together with the alternative text:...
Tue, 18 Sep, 2018 at 2:20 PM