When you sign up for a Kulea account, we make sure that emails can be sent out from your sender domain.
So, what email address should you use to send your Kulea emails - and why does it matter?
Deliverability of marketing emails is super important so you should check out this article on our blog about email deliverability and why it's so important to protect your sender domain.
You should also consider whether it's a good idea to set up a subdomain to send your emails.
Subdomains have a different reputation from their parent domains so it can be a good idea to separate the domains for the type of messages you are sending. For example, some companies will use a different domain or subdomains for bulk marketing mailings, versus those domains used for transactional or corporate mail. This is done in order to keep the reputations separate.
Using a separate subdomain for different communication can also help you more easily identify which domains are performing well and if there are any that require some reputation management.
Let us know if you have any questions about the email addresses you want to use to send your emails.