Tags can also be used in isolation (but BEFORE say the page visit call at the end of your page). Thus, when the page visit event is set to Kulea, the tags will also be applied to this event.
var __ma = __ma || ;
In most sites of any complexity, there may be sections of the site for specific product ranges, types of services or industry sectors. You could add these tags dynamically into your pages by substituting the values in the example code above with values populated dynamically from your content management system - that may be on for your techie guy or your agency to take care of though. Please talk to your dedicated Customer Support Manager for advice.