There are times when it makes sense to reset a users lead score, at least partially. Perhaps when a user is gaining leads score for researching your e-commerce site or adding items to a basket but then, if they finally place the order, you may wish to reset their score?


Firstly, how to reset the user’s overall lead score:


<script>

var __ma = __ma || [];

__ma.push(['lead_score_reset']);

</script>

and secondly, how to reset the user’s overall lead score by the contributing scores associated with one or more tags:

<script>

var __ma = __ma || [];

__ma.push(['lead_score_partial_reset',{

                        'tag_key':'product-range',

                        'tag_value':'Clothing/Accessories'

                    }],

          ['lead_score_partial_reset',{

                        'tag_key':'product-category',

                        'tag_value':'Sale Items'

                    }]);

</script>