There are times when it makes sense to reset a users lead score, at least partially. Perhaps when a user is gaining leads score for researching your e-commerce site or adding items to a basket but then, if they finally place the order, you may wish to reset their score?
Firstly, how to reset the user’s overall lead score:
<script>
var __ma = __ma || [];
__ma.push(['lead_score_reset']);
</script>
and secondly, how to reset the user’s overall lead score by the contributing scores associated with one or more tags:
<script>
var __ma = __ma || [];
__ma.push(['lead_score_partial_reset',{
'tag_key':'product-range',
'tag_value':'Clothing/Accessories'
}],
['lead_score_partial_reset',{
'tag_key':'product-category',
'tag_value':'Sale Items'
}]);
</script>