To improve your deliver-ability, Kulea automatically authenticates your campaign with DKIM, and ensures your emails will pass SPF checks. Authentication is a sender identification tool that protects email senders and their recipients from spam, forgery, and phishing. Your sender domain is unique to your account, and its reputation should be cherished and protected, just like your credit score (actually, that's a pretty good metaphor, let's stick with it). Keep your nose clean, your shoes shiny, and stay way from the temptations of spam, and years from now you'll be sharing pictures of your Grand kids with your sender domain, fondly recalling those heady days of your youth when Kulea was new and fields were green.
Treat your sender domain badly, and you'll find your email deliver-ability will drop and you'll lose all the respect we've built up for you over the years. How could you be so cruel? :(
So, here's the techie bit
Why Authentication Matters
Authentication is critical to the delivery of your campaign, and works like a license plate for email. It provides a trackable identifier that shows your subscriber's internet service provider you're a legitimate sender, and it helps your campaign arrive in the inbox.
There are two important types of authentication to consider when sending bulk email:
DomainKeys Identified Mail ( DKIM ) and Sender Policy Framework ( SPF ).
Benefits of Kulea's Default Authentication
Kulea's default authentication has a few important benefits.
You automatically get DKIM and SPF authentication on all your campaigns.
Since our authentication is enabled by default, you don't have to edit any advanced settings like DNS records.
It's not possible to turn off Kulea's authentication. However, you can set up your own authentication instead, which provides some additional deliverability benefits.
Custom Domain Authentication
If you use your own email domain, we recommend you set up your own DKIM and SPF authentication. This way, Kulea will be permitted to display your domain's information in your email header, which can help improve your delivery rates and make your campaigns look more professional.
To do this, you'll need to make a few changes in your DNS records, so you may want to ask your website manager or domain registrar for help.
Benefits of Custom Domain Authentication
Authenticating your own domain has three important benefits.
- It removes the default Kulea authentication information ( "via MA2ID.km05.co.uk" or "on behalf of km05.co.uk") that shows up next to your campaign's From name in certain email clients.
- While this works for most email clients, some email clients, like Outlook, may still display authentication information after custom DKIM is set up. This is specific to each email client and isn't something we can prevent.
- It can help your campaigns arrive in subscriber inboxes, rather than spam or junk folders.
Do I need custom domain authentication?
Before you authenticate your domain to use in Kulea, review these questions to make sure it's a good fit.
- Is your Kulea From email address associated with your email domain, rather than a public webmail address like gmail.com or hotmail.com?
- Are you or your IT team able to access your domain's cPanel or Zone editor?
- Do your delivered campaigns show "on behalf of MA2ID.km05.co.uk" or "on behalf of km05.co.uk" in the sender details section?
Next Steps for Custom Domain Authentication
To authenticate your domain, you'll verify it first, and then edit the SPF record and CNAME records in your domain's DNS records. Let us know if you'd like to proceed and we'll send you all the details you need.